Leads innovative growth with the power of content and culture, and makes people-centered culture by creating social value in the content area. KOCCA is a hub agency that oversees the promotion of the content industry in South Korea. It has been launched in May 2009 by intergrating five separate content industry agencies such as Korea Culture and Content Agency, Korean Broadcasting Institute, Korea Game Industry Agency, and etc. Over the past decade, KOCCA has made a significant impact across a wide variety of content-related issues. It has channeled ita attention and resources into introducing Korean broadcasting programs, games, animations, characters, comics, fashion in additional to K-Drama and K-Pop music, which has already established themseleves as popular genres all across the globe.