MBC is a public broadcasting corporation. Its largest shareholder is a public organization, foundation for Broadcast Culture. While it is owned by a public foundation, it operates on advertising.
Established in 1961, MBC has grown into a media group with 16 local stations and 6 subsidiaries. MBC strives to fulfill its role as a public broadcaster and build social credibility through change and innovation.
MBC produces programs that inform, entertain and impress viewers and makes efforts to communicate and respond to its audiences. Pursuing audience-first approach, fairness, public interest and creativity, MBC’s wide spectrum of content shows an outstanding performance in viewership rates and content power index. MBC’s content is well received not just in Korea but also throughout the rest of the globe.
